Publicis Groupe has agreed to acquire the data marketing company Epsilon for a total cash consideration of $4.4 billion, making it one of the marketing services industry’s biggest ever deals. Epsilon is … Continue Reading Publicis Groupe acquires Epsilon in its biggest ever deal
MullenLowe Lintas Group has moved its headquarters from Express Towers in Mumbai to Bandra Kurla Complex (BKC). The move follows an idea of being a ‘hyper-bundled’ advertising agency that offers … Continue Reading MullenLowe Lintas Group moves out of Express Towers
WPP has invested in two co-location campuses in India. More than 3,800 employees across WPP agencies will move into a new Mumbai Campus, near the Sahar International Airport next week, … Continue Reading WPP brings all Mumbai agency employees under one roof
Interactive Avenues – A Reprise network company has bagged the digital mandate of Everest Spices. The account was won following a multi-agency pitch from the Mumbai office of Interactive Avenues. … Continue Reading Interactive Avenues to handle Everest Spices’ digital mandate
Park Avenue has appointed Kinnect to handle its digital marketing and media buying. The agency won the account post a multi-agency pitch. Kinnect currently works with other brands from the … Continue Reading Kinnect bags Park Avenue’s digital mandate
Dentsu Aegis Network’s Carat has won Vodafone’s global media planning and buying account after beating the incumbent, WPP’s Group M, in a shoot-out. Carat will take control of the British … Continue Reading Carat captures Vodafone global media account
Christian Juhl, the incoming global chief executive of Group M, has said the company must recruit more widely and invest in training, but insisted he is “not worried about our … Continue Reading Christian Juhl: Group M’s future depends on recruiting from different places
The 13-year-old adtech company, headquartered in India is ready to launch IPO and the price band for the offer has been fixed in the range of ₹ 740-745 a share. … Continue Reading Ad Tech Company Affle Launching IPO Today
What is server? A server is a computer program to process requests and deliver data to another computer over the internet or a local network. There are hundreds of different … Continue Reading What is an Ad Server? How ad serving works?
Previously we come to know how ad operations is important for every ad agency. If you are thinking to be integral part of ad ops and wants to develop career … Continue Reading Day-to-Day Life of Ad Operations
AdTech Ops is ‘Advertising Technology Operations‘. “Ad tech,” is short for advertising technology, it refers to different types of analytics and digital tools used in the context of advertising. Ad … Continue Reading What is AdTech Ops?