Initiative India has bagged the media duties of ed-tech startup, Unacademy. The account was won following a multi-agency pitch. Initiative’s Bengaluru office will handle the account.  Vaishali Verma, CEO, Initiative India, said, “The education technology industry in current times is … Continue reading Unacademy assigns media mandate to Initiative

m/SIX, a unit of Group M, has bagged the media mandate of key three Emami Group companies. m/SIX will handle the media duties for the personal care and healthcare company, Emami  Agrotech and Emami Cement.  The account won post a … Continue reading Emami assings media mandate to m/SIX

Performics India has won ALTBalaji’s global digital media account following a multi-agency pitch. The incumbent on the business was MerkleSokrati. Divya Dixit, SVP and head, marketing, ALTBalaji, said,  “We were on the lookout for an agile, future-facing digital partner to … Continue reading Performics bags ALTBalaji’s global digital mandate

Dentsu Impact Digital has bagged the digital mandate for all three radio businesses of the HT Media Group (Fever FM, Radio Nasha and Radio One). The agency already handles the mainline creative work for the three brands. Rajan Bhalla, CMO, … Continue reading Dentsu Impact gets digital mandate for HT Media’s radio business

Retail chain, Reliance Fresh has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting.  The business win comes after a multi-agency pitch and Leo Burnett India’s Mumbai office will be leading the account along with the … Continue reading Reliance Fresh hires Leo Burnett and Indigo consulting

WPP has won AXA’s global media account following a ten-month review, the holding company confirmed. The business, estimated to be worth around $161 million by COMvergence, will be handled by Wavemaker and GroupM in close to 30 markets — making … Continue reading AXA hands global media account to WPP

IdeateLabs, a full-service digital ecosystem, has won the social media mandate across Thomas Cook India’s business lines – including Holidays Outbound and Domestic & Foreign Exchange in a multi-agency pitch. IdeateLabs already caters to top-notch clients in varied sectors such … Continue reading IdeateLabs wins the social media mandate for Thomas Cook (India)

Tonic Worldwide has bagged the digital mandate for House of Hiranandani, the renowned real estate company that is transforming the skylines of Bengaluru, Chennai, Mumbai and Hyderabad with their signature styled neighbourhoods, which offer holistic living experiences to residents. As … Continue reading Tonic Worldwide wins digital mandate for House of Hiranandani

Team Pumpkin, a digital-first marketing and PR agency securedsocial media mandate for DCB Bank (www.dcbbank.com). The mandate includes digital creative strategy, social media campaign creation and performance marketing. Having presence in Delhi, Mumbai and Bangalore, Team Pumpkin has started providing … Continue reading Team Pumpkin secures social media mandate for DCB Bank

Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii, is India’s leading tech … Continue reading Mediacom bags GOQii’s India Health Quiz Digital Mandate