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Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 … Continue Reading Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings
Xaxis India, the Outcome Media Company and GroupM’s advanced programmatic arm, has partnered with global measurement and data analytics company Nielsen Media as a primary digital audience measurement provider in … Continue Reading Xaxis partners with Nielsen Media for digital audience measurement in India
As per reports, close to 250 million internet users in India prefer to browse, connect and search the internet in a regional Indian language, while only 175 million users do … Continue Reading Google launches AdSense in Marathi
Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalized experiences at scale across creative, media and CRM. Datask drives customer-forward … Continue Reading Madison Media launches Datask
Google has unveiled a series of updates and new tools for its app advertising community. Announced at the Think Games at ChinaJoy conference in Shanghai this week, Google has added … Continue Reading Google releases new ad tools for apps
Madison Media today unveiled Datask, a consumer-based targeted marketing and insights platform, designed to identify and define personalized experiences at scale across creative, media and CRM. Datask will help brands … Continue Reading Madison Media launches Datask