Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits … Continue reading Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings
Xaxis India, the Outcome Media Company and GroupM’s advanced programmatic arm, has partnered with global measurement and data analytics company Nielsen Media as a primary digital audience measurement provider in India to bring industry wide third-party verification for Xaxis View, … Continue reading Xaxis partners with Nielsen Media for digital audience measurement in India
As per reports, close to 250 million internet users in India prefer to browse, connect and search the internet in a regional Indian language, while only 175 million users do the same in English. Last year, Google India shared that … Continue reading Google launches AdSense in Marathi
Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalized experiences at scale across creative, media and CRM. Datask drives customer-forward Mar-Tech capabilities to a higher level with the confluence of … Continue reading Madison Media launches Datask
Google has unveiled a series of updates and new tools for its app advertising community. Announced at the Think Games at ChinaJoy conference in Shanghai this week, Google has added new integrations to its Google App campaigns platform, allowing app … Continue reading Google releases new ad tools for apps
Madison Media today unveiled Datask, a consumer-based targeted marketing and insights platform, designed to identify and define personalized experiences at scale across creative, media and CRM. Datask will help brands understand information about customer demographics and psychographics, including what draws … Continue reading Madison Media launches Datask