Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings

Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits … Continue reading Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings

Xaxis partners with Nielsen Media for digital audience measurement in India

Xaxis India, the Outcome Media Company and GroupM’s advanced programmatic arm, has partnered with global measurement and data analytics company Nielsen Media as a primary digital audience measurement provider in India to bring industry wide third-party verification for Xaxis View, … Continue reading Xaxis partners with Nielsen Media for digital audience measurement in India