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Snapchat sharpens its India focus, opens first India office

Snap Inc.has announced the opening of its first office in India in order to support the continued growth of its business.

The new office will be located in Mumbai. Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users, and servicing local advertisers.

Earlier this year, Snap announced its first employee based in India, Durgesh Kaushik. The company also introduced four Indian languages to Snapchat, with plans to launch an additional five languages before the end of the year.

Jared Grusd, chief strategy officer, Snap, said, “We are thrilled to open Snap’s first office in India. We have seen strong momentum in our business over the past twelve months, and believe that building a team locally will allow us to create the best possible experience for local Snapchatters. We continue to expand our strategic partnerships with regional media companies, add more community content, and work with local content creators. We couldn’t be more excited about what lies ahead.”

Claire Valoti, VP, international advertising solutions, Snap, said, “We have received an enthusiastic response from advertisers and brand partners in India and have created a number of exciting AR activations for leading consumer brands such as Pepsi, OnePlus and Cadbury this year. We are excited to continue to support advertisers through our local partner, Tyroo, and are also establishing a local advertising solutions team to work directly with our larger advertisers.”

Disclaimer: This story has not been created or edited by AdOpsClubIndia. Publisher: Campaign India



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