iProspect India has bagged the digital media duties of OLX India following a multi-agency pitch. The agency’s Delhi office will handle the account.
A statement from OLX said, “After a two-month long pitch, we believe iProspect was able to understand the brand OLX, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience.”
Rubeena Singh, CEO, iProspect India, said, “OLX changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”
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