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Kinnect bags the digital mandate for Asian Paints

Kinnect has bagged the digital marketing mandate for Asian Paints following a multi-agency pitch. The mandate includes strategy, influencer outreach and the overall social media requirements of the brand. 

Kinnect’s first association with the brand was for a project three years ago. 

Rohan Mehta, CEO, Kinnect, said, “It has been a pleasure working with the Asian Paints team thus far, and to have our relationship grow with them this way. They have bestowed a great responsibility on us – to be their custodians on digital – and we’re excited to take it on. We’ve devised campaigns like ‘donate a wall’ that have struck a chord with audiences across India and helped Asian Paints remain socially relevant. We look forward to continuing in this vein and doing category-leading work on digital”.

Disclaimer: This story has not been created or edited by AdOpsClubIndia. Publisher: Campaign India

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