The 13-year-old adtech company, headquartered in India is ready to launch IPO and the price band for the offer has been fixed in the range of ₹ 740-745 a share. Before IPO the marketing and advertising technology solutions provider has acquired multiple specialist companies. Affle is the biggest ad:tech player in India, has operations in South East Asia, MENA, Europe, US, Japan, South Korea and Australia.
Affle India operates in two business segments—consumer platform and enterprise platform.
Consumer platform, which focuses on acquiring consumers, availing engagement and transactions through relevant mobile advertising, re-targeting existing customers to complete transactions for e-commerce companies, converting online consumers into in-store. Through this platform, company earns on a cost-per-converted-user basis. During consumer acquisition Affle reduced ad frauds and focus on effective advertisers spend. The company’s Consumer Platform is primarily used by B2C companies across industries, such as e-commerce, fin-tech, telecom, media, retail and FMCG.
The company’s enterprise platform provides end-to-end solutions for enterprises to enhance their engagement with mobile users.
The company has run mobile advertising campaigns for some of the largest e-commerce and mobile app companies/brands in the world, such as Amazon, Flipkart, Goibibo, Zee, Dunzo, Dailyhunt, Meesho, Games 24×7, Shipt, Jabong, BookMyShow, Wynk, ALTBalaji, PhonePe, Gojek, Spotify, Sivvi, and well-known companies in other industries such as Airtel, Reckitt Benkiser, Johnson&Johnson, McDonalds, Nissan, Air Asia, Axis Bank, Citibank and BTPN.
Before launching IPO, Affle acquired multiple specialist companies.
Vizury – Re-targeting & push notification business
Shoffr – online-to-offline (O2O) platform
Markt – O2O commerce business, digital transformation & app development company
RevX – Mobile marketing platform with specialized in programmatic advertising.
Along with these companies, Micromax is exclusive data partner with Affle. All Micromax users are connected to Affle and they are user base for native advertising served through Affle platform.
“So, we believe our extensive consumer profile data, proprietary technology and local knowledge makes us better placed compared to global peers to deliver profitability in India.”